Bespoke research tailored to your needs
What We Do
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Bespoke research tailored to your needs
We are a full service market research agency, tailoring each study to meet your business needs. Below are some examples of where research can add value for you:
Audience definition & segmentation
We can help you to understand who your target audience is and how to most effectively engage them.
Brand engagement
We can evaluate engagement with your brand against key competitors, identifying where your strengths lie.
Campaign measurement
We work with clients to measure tangible metrics associated with their media and/or marketing activity.
Creative testing
This can be anything from TV advertisement, product packaging or app development. We provide actionable insights to inform future planning.
New product development
We provide clients with consumer feedback before, during and after the product development cycle to ensure confidence when launching new product ranges.
Panel hosting & management
We can recruit and host a panel made up of your target audience. Here, you can ask questions, conduct surveys and host online discussions on a frequent basis.
The Giraffe approach
Qualitative & quantitative
research approaches
Focus groups & depth interviews
Facilitating focus groups and one on one interviews enables us to be fully immersed in your consumers’ worlds. Our inclusive video and VOX Pops allow us to capture feedback from respondents first-hand.
Quantitative online surveys
Highly engaging surveys which are all scripted in-house by our team of researchers. We tailor surveys for each client to meet different target audience groups and objectives.
Digital ethnography app
A mobile app capturing real-time insight in any location. Answers from your target audience group can be given through text responses, photo uploads or videos.
Online communities & panels
An online platform where we host long term and short term panels, gaining feedback from them on a regular basis using polls, surveys and discussion forums.
Semiotic & Cultural Analysis
A deep analysis of the unconscious cultural codes communicated by brands. Our techniques allow us to deliver tangible recommendations across branding, marketing and content.
Focus groups & depth interviews
Facilitating focus groups and one on one interviews enables us to be fully immersed in your consumers’ worlds. Our inclusive video and VOX Pops allow us to capture feedback from respondents first-hand.
Digital ethnography app
A mobile app capturing real-time insight in any location. Answers from your target audience group can be given through text responses, photo uploads or videos.
Semiotic & Cultural Analysis
A deep analysis of the unconscious cultural codes communicated by brands. Our techniques allow us to deliver tangible recommendations across branding, marketing and content.
Quantitative online surveys
Highly engaging surveys which are all scripted in-house by our team of researchers. We tailor surveys for each client to meet different target audience groups and objectives.
Online communities & panels
An online platform where we host long term and short term panels, gaining feedback from them on a regular basis using polls, surveys and discussion forums.
Focus groups & depth interviews
Facilitating focus groups and one on one interviews enables us to be fully immersed in your consumers’ worlds. Our inclusive video and VOX Pops allow us to capture feedback from respondents first-hand.
Digital ethnography app
A mobile app capturing real-time insight in any location. Answers from your target audience group can be given through text responses, photo uploads or videos.
Semiotic & Cultural Analysis
A deep analysis of the unconscious cultural codes communicated by brands. Our techniques allow us to deliver tangible recommendations across branding, marketing and content.
Quantitative online surveys
Highly engaging surveys which are all scripted in-house by our team of researchers. We tailor surveys for each client to meet different target audience groups and objectives.
Online communities & panels
An online platform where we host long term and short term panels, gaining feedback from them on a regular basis using polls, surveys and discussion forums.
