The complete picture of viewing consumption for kids aged 2-12
This latest piece, shares key findings about family viewership habits and the future of kids media. The report outlines how brands can utilise the right strategy in a declining commercial space to make the most of the commercial time that is available, with opportunity to drive audiences to these moments too.
Further insights include:
- A 20% decline in commercial time since 2018
- There are 3 ‘magic moments’ which make up 75% of all adverts recalled!
- Gaming platforms are beginning to take a piece of the advertising pie away from TV!