Research Above & Beyond

Flagship Research

Going above & beyond

Our passion for research goes beyond the client brief, by starting conversations and setting the agenda within the industry.

Kids And The Screen: UK

To read more fascinating insights about kids viewing behaviors and how these influence theirs and their parents’ purchases download the report here.

The complete picture of viewing consumption for kids aged 2-12

This latest piece, shares key findings about family viewership habits and the future of kids media. The report outlines how brands can utilise the right strategy in a declining commercial space to make the most of the commercial time that is available, with opportunity to drive audiences to these moments too.

Click on the video to find out more!

How?

Week long digital diary

In-depth survey

Who?

N = 2,000

UK Kids

2-12 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

We are capturing real-time viewing behaviour amongst 2-12 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!

Kids And The Screen: USA

Following the success of Kids and The Screen in the UK, we launched Kids and The Screen: USA. This study aims to track trends in kids viewing behaviours as well as capturing purchase behaviours of parents, enabling brands to best understand how to reach and engage younger audiences in the USA.

How?

15 Minute Online Survey

Who?

N = 2,000

USA Kids and Their Parents

2-12 Years old

When?

Running since April 2021

2 waves per year (Apr and Oct)

What?

Channels & services

Platform & devices

Type of content

Purchasing behaviours

Reach and engagement

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

To access the latest Insights from Kids and The Screen USA

please get in touch !