Education

sustainability

Kids Trends All Wrapped Up

Just as Spotify Wrapped gives us a glimpse into our musical journey, it also reflects the ever-evolving landscape of trends and influences in the ...

Jan 04, 2024 By Nav

Lifestyle

Shifting Tides: Online Platforms Surpass Live TV in Kids’ Media Consumption

Did you know online video is now the no.1 provider of commercial time for kids? Get in touch to find out more about the ...

Sep 14, 2023 By Will Brown

Children Research

The Rise of the Ed-fluencers: how the democratisation of education is breeding a new kind of influencer

Thanks to the forces of the internet, anyone with a stable connection and smart phone can create educational content. Knowledge is no longer just ...

Jan 19, 2021 By Will Brown

Covid19

We have been listening… Have you?

At Giraffe Insights, we are dedicated to helping brands stay connected with kids and families particularly during these unprecedented times. In 2020 we kept ...

Jan 04, 2021 By Will Brown

Viewing Habits

Netflix: Streaming Royalty

A royal stamp of approval At the start of the month the news that the Duke and Duchess of Sussex had signed a multiyear ...

Sep 28, 2020 By Will Brown

Marketing

Edutainment: It’s not just a fad

Edutainment. What is it? It is a broad term but in summary, it is video games, television programmes, or other material, intended to be ...

Sep 15, 2020 By Will Brown

Current Work

What will kids viewing look like in the future?

At Giraffe Insights, we have been sharing our top learnings, which we have garnered over the past three years through our Kids and the ...

Sep 02, 2020 By Will Brown

Lifestyle

Home schooling: Equal for all?

During this period of lockdown, the onus has been on parents to provide a curriculum-standard education from home and as talk of a phased ...

May 25, 2020 By Will Brown

Lifestyle

The tribulations of home schooling a nation

Times have changed drastically and we’re all navigating through uncharted waters. Parents face the ever so daunting task of home schooling their kids. Many ...

Apr 14, 2020 By Will Brown