Specialists in speaking with younger audiences

About Us



Edutainment is getting digital! Read our latest article on the rise of ed-fluencers in @kidscreen https://t.co/ywAMRM6ErG

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What inhabits the higher ground in a challenging space and can see further and wider than the giraffe?

When it comes to marketing to a new generation of children, young people & families, our industry knows better than most that we have a responsibility to market in a way that’s responsible, informed and takes the long view on behalf of the consumers of today & tomorrow.

In order to help marketers make those fundamental decisions, our company (formerly known as iGen Insight) decided it was time that we put our head above the parapet, providing research and consultancy that would help brands take the higher ground and remain competitive in a challenging environment.

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Specialists in kids & family research

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We are fully immersed in the kids, youth and family market working with these audiences day in, day out.

Experts in Media Research

Our research is primarily focused within kids and youth media and toys and games.

Passionate About Research

We’re filling gaps in industry knowledge with two exciting new research pieces which launched earlier this year.

Industry Recognized

Speaking at the MRS Kids & Youth conference, Engaging Kids & Marketing to Parents conference, and the Family Thinking Conference.

 

      

Find out more about our latest projects!

FOOD & DRINKS

RETAIL

MEDIA & ENTERTAINMENT

TOYS & GAMES

UK & INTERNATIONAL

#FOLLOW US

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