media

Gaming

We have been listening… Have you?

At Giraffe Insights, we are dedicated to helping brands stay connected with kids and families particularly during these unprecedented times. In 2020 we kept ...

Informational

Edutainment: It’s not just a fad

Edutainment. What is it? It is a broad term but in summary, it is video games, television programmes, or other material, intended to be ...

Business

Be Curious: Guilty Gaming – Is it time to talk?

Unless you have been hiding under a rock, you will have noticed the increasing popularity of gaming amongst the younger audience. Gaming has almost ...

Uncategorized

Be Curious: Content that is diverse, representative and authentic is fundamental for younger audiences

Following the Children’s Media Conference last week, we have been thinking all about content and there is no denying just how important diverse, representative ...

Covid19

Infographic: 04/06/2020 – Before we go Back to the Future

Ahead of our ‘Back to the Future’ webinar on Thursday 11th June, where we will share latest insights on viewing and purchasing behaviours during ...

Uncategorized

COVID19 and the changing face of brands

It won’t be a surprise to anyone to hear that Covid19 has created a period of instability and uncertainty for millions of people across ...

Children Research

Gender neutrality: how important is it for kids’ worlds?

In recent years, the issue of gender neutrality in kids’ worlds has had increasing attention from the media. In some cases, the kids themselves ...

Children Research

Child’s Play Marketing

As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a ...

Technology

Are we forgetting the benefits of young people being online?

Over the past few years, the number of 7-11 year olds who own a tablet device has rocketed, causing it to become the go-to ...

Browsing tag:

We have been listening… Have you?

Jan 04, 2021 By Will Brown

Edutainment: It’s not just a fad

Sep 15, 2020 By Will Brown

Be Curious: Guilty Gaming – Is it time to talk?

Jul 21, 2020 By Will Brown

Be Curious: Content that is diverse, representative and authentic is fundamental for younger audiences

Jul 13, 2020 By Will Brown

Infographic: 04/06/2020 – Before we go Back to the Future

Jun 04, 2020 By Will Brown

COVID19 and the changing face of brands

Apr 02, 2020 By Will Brown

Gender neutrality: how important is it for kids’ worlds?

Nov 20, 2017 By Will Brown

Child’s Play Marketing

Apr 20, 2017 By Monika Gorasia

Browsing tag:

media

Jan 04, 2021 By Will Brown

Sep 15, 2020 By Will Brown

Jul 21, 2020 By Will Brown

Jul 13, 2020 By Will Brown

Jun 04, 2020 By Will Brown

Apr 02, 2020 By Will Brown

Nov 20, 2017 By Will Brown

Apr 20, 2017 By Monika Gorasia

Oct 25, 2016 By Will Brown