Brands

Marketing

With 6 weeks until Christmas the race is on to grab the most wanted toys and games of 2020! Dream Toys identified ‘slow play’ as a ...

Lifestyle

The latest wave of our study, Kids and the Screen which gives the complete picture of video consumption for kids aged 2-12, is due ...

Viewing Habits

At Giraffe, we have a deep understanding of kids, youth and families. In our semiotic and cultural analysis offering we are able to map ...

Covid19

As we move into the final quarter of the year, Christmas is fast approaching and parents are keen to make this one extra special! To capture keen ...

Current Work

This month we saw Netflix sign a huge deal with the Duke and Duchess of Sussex and as part of this they will be creating new kids and ...

Business

A royal stamp of approval At the start of the month the news that the Duke and Duchess of Sussex had signed a multiyear ...

Viewing Habits

Whilst it is important to understand what is happening right now, it is important to predict future trends, to ensure we stay ahead of ...

Marketing

Edutainment. What is it? It is a broad term but in summary, it is video games, television programmes, or other material, intended to be ...

Children Research

This summer has looked very different for many families across the UK and beyond with holiday season taking on a new meaning! With many kids ...