New Product Development, Creative Testing, Online Survey, Target Audience, Brand Engagement, Quantitative, Market Research
Pinpointing the most impactful advert creative
01
Motivation
Having been provided with two different advert creatives produced for a US audience, the UK Marketing team of a leading toy company needed to know which creative would be best received in their local market.
02
Approach
We conducted an online survey for kids aged 4-8 and their parents. They were shown both creatives and asked questions around perceptions of the advert and product, key standout messages, and desire to own.
03
Value
We gained an understanding of which creative would be most impactful in the UK, with one version being preferred by both the kids and their parents. We established that their preferred creative was better able to communicate the key product features effectively. Additionally, the preferred creative was easier for kids to relate to, increasing their desire to own the product.
