Browsing tag:
children’s market research
The ripple effect of global change on the toy industry
London Toy Fair is an annual event held at Kensington Olympia, where companies across the toy, games and hobby sector showcase products and introduce ...
Toyfair 2019: A Newcomer’s Perspective
The end of January was an important occasion for the toys and games industry: Toy Fair 2019. Each year in Olympia London, Kensington, the ...
The War for their Screens
Over the last few years, it has been impossible to ignore the growing popularity of streaming services within society. It is estimated that around ...
Child’s Play Marketing
As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a ...
Future trends in kids play, and current issues in the market
Giraffe Insights sat down with psychologist Dr. Amanda Gummer, founder of The Good Toy Guide and CEO of Fundamentally Children, to discuss key topics ...
Are toy brands doing enough for children of different ethnic backgrounds?
Children comprehend their world by assigning labels at a young age, which contributes towards their life narrative and how they view themselves in the ...
Toys are more than just toys
To some people, toys are likely seen as mere by-products of a materialistic society, a source of fun and distraction for kids but nothing ...
‘Adventure Time’ announces its end
It was a sad day for cartoon fans everywhere when the creators of ‘Adventure Time’ announced that the show would be coming to an ...- 1
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