Browsing tag:
children
Edutainment: It’s not just a fad
Edutainment. What is it? It is a broad term but in summary, it is video games, television programmes, or other material, intended to be ...
The ripple effect of global change on the toy industry
London Toy Fair is an annual event held at Kensington Olympia, where companies across the toy, games and hobby sector showcase products and introduce ...
The relationship between home ownership and smart-technology
Where “smart” may have once been considered another example of tech-jargon in the eyes of the everyday consumer, it is now undoubtably a marketing ...
Young sports fans show early fan exposure matters when it comes to expenditure, participation & loyalty
It is not uncommon for supporters of their favourite sports team to proudly declare the number of years they’ve remained loyal to their respective ...
Toyfair 2019: A Newcomer’s Perspective
The end of January was an important occasion for the toys and games industry: Toy Fair 2019. Each year in Olympia London, Kensington, the ...
The influence of Social Media on Halloween
What are you going to be this Halloween? Princess Elsa? Superman? Chewbacca? Queen Bee? It is the perfect day that gives one the freedom ...
Gender neutrality: how important is it for kids’ worlds?
In recent years, the issue of gender neutrality in kids’ worlds has had increasing attention from the media. In some cases, the kids themselves ...
Child’s Play Marketing
As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a ...- 1
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