Market Research

Uncategorized

Barbie: A new level of cultural relevance

At Giraffe Insights we work with brands to help them better understand how they can effectively reach and engage younger audiences and the recent ...

Aug 03, 2023 By Will Brown

Business

Kids And The Screen: 3 ‘magic moments’ which make up 75% of all adverts recalled!

Introducing 3 magic moments that will revolutionise the way you communicate with kids! Did you know there are 3 moments that make up 75% ...

Mar 16, 2023 By Will Brown

Viewing Habits

Infographic: 03/02/2022 – Legendary Licensing

We explore how kids favourite brands are expanding into all elements of kids ecosystems.

Mar 03, 2022 By Will Brown

Marketing

Infographic: 20/01/2022 – Cyber Safety

We take a look at keeping kids safe online in celebration of Safer Internet Day!

Mar 03, 2022 By Will Brown

Lifestyle

Infographic: 06/01/2022 – Beyond Binary

We explore the growing importance of gender neutrality amongst parents.

Mar 03, 2022 By Will Brown

Informational

Infographic: 24/12/2021 – It’s beginning to look a lot like Christmas!

We spoke with parents at the beginning of December to find out how they planned to spend the holiday season. Following the recent increase ...

Jan 17, 2022 By Will Brown

Business

Infographic: 17/12/2021 – Countdown to Christmas

With Christmas just around the corner, we spoke with parents last week about their Christmas shopping and how they intend to spend the festive ...

Jan 17, 2022 By Will Brown

Brands

Infographic: 25/11/2021 – The Black Friday Feeling

With Black Friday officially taking place tomorrow and many brands and retailers applying promotions across this week, we look at how parents plan to ...

Jan 17, 2022 By Will Brown

Business

Infographic: 19/11/2021 – Holidays Are Coming…

With the clocks going back and Bonfire Night a distant memory, Christmas is now well and truly on the cards. With headlines highlighting potential concerns ...

Jan 12, 2022 By Will Brown