Kids

Marketing

Young sports fans show early fan exposure matters when it comes to expenditure, participation & loyalty

It is not uncommon for supporters of their favourite sports team to proudly declare the number of years they’ve remained loyal to their respective ...

Jul 09, 2019 By Will Brown

Children Research

Gender neutrality: how important is it for kids’ worlds?

In recent years, the issue of gender neutrality in kids’ worlds has had increasing attention from the media. In some cases, the kids themselves ...

Nov 20, 2017 By Will Brown

Children Research

Minecraft: Updating the classroom

The much feared skills deficit has been a popular topic in the media for the last couple of years, with many fearing its potential ...

Aug 18, 2017 By Will Brown

Children Research

The War for their Screens

Over the last few years, it has been impossible to ignore the growing popularity of streaming services within society. It is estimated that around ...

Jul 27, 2017 By Will Brown

Children Research

Child’s Play Marketing

As we know children are significant and influential consumers, purchasing products in their own right and as any parent will appreciate, accounting for a ...

Apr 20, 2017 By Monika Gorasia

Children Research

Future trends in kids play, and current issues in the market

Giraffe Insights sat down with psychologist Dr. Amanda Gummer, founder of The Good Toy Guide and CEO of Fundamentally Children, to discuss key topics ...

Apr 05, 2017 By Will Brown

Children Research

Are toy brands doing enough for children of different ethnic backgrounds?

Children comprehend their world by assigning labels at a young age, which contributes towards their life narrative and how they view themselves in the ...

Mar 14, 2017 By Will Brown

Children Research

Toys are more than just toys

To some people, toys are likely seen as mere by-products of a materialistic society, a source of fun and distraction for kids but nothing ...

Feb 10, 2017 By Will Brown

Mobile

Are we forgetting the benefits of young people being online?

Over the past few years, the number of 7-11 year olds who own a tablet device has rocketed, causing it to become the go-to ...

Oct 25, 2016 By Will Brown