Research Above & Beyond
Flagship Research
Complete picture of kids’ video consumption
An area that has been particularly challenging to keep up with and effectively measure is how kids are consuming content, with the diversity of platforms and devices now available to them.
In order to address this challenge, we launched ‘Kids and the screen: Changing the channel’, a revolutionary study that looks to answer the question, what is the complete picture of kids’ video consumption?
Click on the video to find out more!
How?
Week long digital diary
In-depth survey
Who?
N = 2,000
UK Kids
2-12 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
What?
Type of content
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
What?
Type of content
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
We are capturing real-time viewing behaviour amongst 2-12 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!
Opportunities are available for additional stakeholders to be a part of this ongoing study!
Please get in touch to find out more.
Kids And The Screen: USA
Following the success of Kids and The Screen in the UK, we launched Kids and The Screen: USA. This study aims to track trends in kids viewing behaviours as well as capturing purchase behaviours of parents, enabling brands to best understand how to reach and engage younger audiences in the USA.
How?
15 Minute Online Survey
Who?
N = 2,000
USA Kids and Their Parents
2-12 Years old
When?
Running since April 2021
2 waves per year (Apr and Oct)
What?
Channels & services
Platform & devices
Type of content
Purchasing behaviours
Reach and engagement
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
What?
Type of content
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
To access the latest Insights from Kids and The Screen USA
please get in touch !
Little Voices: Big Impact
Maintaining relevance amongst the consumers of tomorrow
They may have little voices, but they can have a big impact on your brand!
Speaking to both kids and parents, Little Voices tracks trends in purchase influence and behaviour, winning brands, kids wish lists, leisure time and much more. We also offer investors the opportunity to add their own bespoke questions too!
Touch base with kids aged 2-12 and their parents every other month to keep your finger on the pulse and track your brand.
How?
15 minute online survey
Who?
N=550
UK
Kids aged 2-12 and their parents
When?
Bi-monthly
What?
Leisure Time
Platform reach
Health
Concerns/aspirations
Brands
Purchase influence
Bespoke questions
How?
15 minute online survey
Who?
N=550
UK
Kids aged 2-12 and their parents
When?
Bi-monthly
What?
Leisure Time
Platform reach
Health
Concerns/aspirations
Brands
Purchase influence
Bespoke questions
To find out more about Little Voices and how you can be part of it
Please get in touch
The Critical Media Point
The Critical Media Point: An international media study among kids and parents
This research is conducted annually with kids and parents across international markets and looks at a global level how kids consume media across linear and online, where they get their inspiration from for gifts, and the impact this has on parents purchasing decisions. This research also identifies market nuances and where on the trajectory of digital viewing each market sits. For brands with a global presence who want to reach and inspire kids and parents across multiple markets this research is essential in understanding how, where and with what messages to reach and engage them most effectively.
How?
15 minute online survey
Who?
N=250-500 per market
Multi-Market
2-12 years
When?
Annually
What?
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
How?
15 minute online survey
Who?
N=250-500 per market
Multi-Market
2-12 years
When?
Annually
