Research Above & Beyond

Flagship Research

Going above & beyond

Our passion for research goes beyond the client brief by starting conversations and setting the agenda within the industry.

Complete picture of kids’ video consumption

 An area that has been particularly challenging to keep up with and effectively measure is how kids are consuming content, with the diversity of platforms and devices now available to them.

In order to address this challenge, we launched ‘Kids and the screen: Changing the channel’, a revolutionary study that looks to answer the question, what is the complete picture of kids’ video consumption?

Click on the video to find out more!

How?

Week long digital diary

In-depth survey

Who?

N = 2,000

UK Kids

2-12 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

We are capturing real-time viewing behaviour amongst 2-12 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!

Opportunities are available for additional stakeholders to be a part of this ongoing study!

Please get in touch to find out more.

Kids And The Screen: USA

Following the success of Kids and The Screen in the UK, we launched Kids and The Screen: USA. This study aims to track trends in kids viewing behaviours as well as capturing purchase behaviours of parents, enabling brands to best understand how to reach and engage younger audiences in the USA.

How?

15 Minute Online Survey

Who?

N = 2,000

USA Kids and Their Parents

2-12 Years old

When?

Running since April 2021

2 waves per year (Apr and Oct)

What?

Channels & services

Platform & devices

Type of content

Purchasing behaviours

Reach and engagement

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Running since Autumn 2017

2 waves per year (Apr and Oct)

Capturing both term time and half-term holidays

What?

Type of content

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

To access the latest Insights from Kids and The Screen USA

please get in touch !

Little Voices: Big Impact

Maintaining relevance amongst the consumers of tomorrow

They may have little voices, but they can have a big impact on your brand!

Speaking to both kids and parents, Little Voices tracks trends in purchase influence and behaviour, winning brands, kids wish lists, leisure time and much more. We also offer investors the opportunity to add their own bespoke questions too!

Touch base with kids aged 2-12 and their parents every other month to keep your finger on the pulse and track your brand.

How?

15 minute online survey

Who?

N=550

UK

Kids aged 2-12 and their parents

When?

Bi-monthly

What?

Leisure Time

Platform reach

Health

Concerns/aspirations

Brands

Purchase influence

Bespoke questions

How?

15 minute online survey

Who?

N=550

UK

Kids aged 2-12 and their parents

When?

Bi-monthly

What?

Leisure Time

Platform reach

Health

Concerns/aspirations

Brands

Purchase influence

Bespoke questions

To find out more about Little Voices and how you can be part of it

Please get in touch

The Critical Media Point

 The Critical Media Point: An international media study among kids and parents

This research is conducted annually with kids and parents across international markets and looks at a global level how kids consume media across linear and online, where they get their inspiration from for gifts, and the impact this has on parents purchasing decisions. This research  also identifies market nuances and where on the trajectory of digital viewing each market sits.  For brands with a global presence who want to reach and inspire kids and parents across multiple markets this research is essential in understanding how, where and with what messages to reach and engage them most effectively. 

How?

15 minute online survey

Who?

N=250-500 per market

Multi-Market

2-12 years

When?

Annually

What?

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

How?

15 minute online survey

Who?

N=250-500 per market

Multi-Market

2-12 years

When?

Annually

What?

Platform & device

Channels & services

Solus & joint viewing

Simultaneous activity

To access this research for markets most relevant to your business

Please get in touch