Research Above & Beyond
Flagship Research
Kids And The Screen: UK
To read more fascinating insights about kids viewing behaviors and how these influence theirs and their parents’ purchases download the report here.
The complete picture of viewing consumption for kids aged 2-12
This latest piece, shares key findings about family viewership habits and the future of kids media. The report outlines how brands can utilise the right strategy in a declining commercial space to make the most of the commercial time that is available, with opportunity to drive audiences to these moments too.
Click on the video to find out more!
How?
Week long digital diary
In-depth survey
Who?
N = 2,000
UK Kids
2-12 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
What?
Type of content
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
What?
Type of content
Platform & device
Channels & services
Solus & joint viewing
Simultaneous activity
We are capturing real-time viewing behaviour amongst 2-12 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!
Kids And The Screen: USA
Following the success of Kids and The Screen in the UK, we launched Kids and The Screen: USA. This study aims to track trends in kids viewing behaviours as well as capturing purchase behaviours of parents, enabling brands to best understand how to reach and engage younger audiences in the USA.
How?
15 Minute Online Survey
Who?
N = 2,000
USA Kids and Their Parents
2-12 Years old
When?
Running since April 2021
2 waves per year (Apr and Oct)
What?
Channels & services
Platform & devices
Type of content
Purchasing behaviours
Reach and engagement
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Running since Autumn 2017
2 waves per year (Apr and Oct)
Capturing both term time and half-term holidays
