Research Above & Beyond
Flagship Research
Complete picture of kids’ video consumption
An area that has been particularly challenging to keep up with and effectively measure is how kids are consuming content, with the diversity of platforms and devices now available to them.
In order to address this challenge, we launched ‘Kids and the screen: Changing the channel’, a revolutionary study that looks to answer the question, what is the complete picture of kids’ video consumption?
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Autumn 2017
Capturing both: – term time – half term holiday
What?
Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity
How?
Week long digital diary
In-depth survey
Who?
N = 1.600
UK Kids
2-9 Years
When?
Autumn 2017
Capturing both: – term time – half term holiday
What?
Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity
We are capturing real-time viewing behaviour amongst 2-9 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!
Opportunities are available for additional stakeholders to be a part of this ongoing study!
Please get in touch to find out more.
A segmentation of young people aged 7-14
In collaboration with DC Thomson Media, we have conducted a large scale qualitative and quantitative study into the segmentation of young people aged 7-14. Whether it be the way they consume media, how they interact with friends and family or simply what makes them laugh, Youth Squads has it covered!
Our Youth Squads reports provide brands with the tools they need to effectively target and communicate with young people today, in a way that resonates most highly with them.
Youth Squad Report Preview
Browse through our report preview below!
Find out more about all of our Youth Squads and how you can access the full reports.
Please get in touch.
