About us

GOING ABOVE & BEYOND

STANDING OUT FROM THE HERD

PROVIDING A FRESH PERSPECTIVE

What we believe

We believe research should be about looking at the bigger picture, seeing situations from a different standpoint to everybody else, and differentiating brands from the rest of the herd. As specialists in kids, youth and family research, we offer our clients tailored research solutions, conducted by a team of experts, who offer a fresh perspective on the consumers of tomorrow.

Kids, Youth and Family Specialists

We are an international independent research agency, specialising in youth, kids and families. We work across a number of sectors including entertainment, media, toys and games, retail and food and drink, helping businesses understand how to engage with these unique audiences.

Key Members

Dean Weller

Dean Weller

CEO
Maxine Fox

Maxine Fox

Managing Director
Sadie Buckingham

Sadie Buckingham

Director
Joshua Dorr

Joshua Dorr

Associate Director
Zachary Levin-Smith

Zachary Levin-Smith

Insights Manager
Michelle Agudelo Martinez

Michelle Agudelo Martinez

Senior Insight Executive
Sophie Waller

Sophie Waller

Insights Assistant

Clients we work with

Flagship research

We are passionate about what we do with in-house, industry recognised research studies, starting conversations and setting the agenda within the industry.
Read more to find out how you can be a part of these unique studies: