Research Above & Beyond

Flagship Research

Going above & beyond

Our passion for research goes beyond the client brief by starting conversations and setting the agenda within the industry.

Complete picture of kids

Image of Kids and The Screen logo

 

 

An area that has been particularly challenging to keep up with and effectively measure is how kids are consuming content, with the diversity of platforms and devices now available to them.

In order to address this challenge, we launched ‘Kids and the screen: Changing the channel’, a revolutionary study that looks to answer the question, what is the complete picture of kids’ video consumption?

Click on the video to find out more!

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Autumn 2017

Capturing both: – term time – half term holiday

What?

Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Autumn 2017

Capturing both: – term time – half term holiday

What?

Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity

We are capturing real-time viewing behaviour amongst 2-9 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!

Opportunities are available for additional stakeholders to be a part of this ongoing study!

Please get in touch to find out more.

A segmentation of young people aged 7-14

Image of Youth Squads logo

Ambitious All-Star-Trophy-Lift-Flagship Research Youth Squads

In collaboration with DC Thomson Media, we have conducted a large scale qualitative and quantitative study into the segmentation of young people aged 7-14. Whether it be the way they consume media, how they interact with friends and family or simply what makes them laugh, Youth Squads has it covered!

Our Youth Squads reports provide brands with the tools they need to effectively target and communicate with young people today, in a way that resonates most highly with them.

Free Report Preview, Flagship Research, Youth Squads

Youth Squad Report Preview

If you would like to download our free report, which provides an overview of the Youth Squads, then please fill out your name and email address below:

Find out more about all of our Youth Squads and how you can access the full reports.

Please get in touch.