Research Above & Beyond

Flagship Research

Going above & beyond

Our passion for research goes beyond the client brief by starting conversations and setting the agenda within the industry.

Complete picture of kids’ video consumption

 An area that has been particularly challenging to keep up with and effectively measure is how kids are consuming content, with the diversity of platforms and devices now available to them.

In order to address this challenge, we launched ‘Kids and the screen: Changing the channel’, a revolutionary study that looks to answer the question, what is the complete picture of kids’ video consumption?

Click on the video to find out more!

How?

Week long digital diary

In-depth survey

Who?

N = 2,000

UK Kids

2-12 Years

When?

Autumn 2017

Capturing both: – term time – half term holiday

What?

Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity

How?

Week long digital diary

In-depth survey

Who?

N = 1.600

UK Kids

2-9 Years

When?

Autumn 2017

Capturing both: – term time – half term holiday

What?

Type of content Platform & device Channels & services Solus & joint viewing Simultaneous activity

We are capturing real-time viewing behaviour amongst 2-12 year olds, whether it be a 20 minute TV show they watch on live TV, a 3 minute clip on YouTube or a 2 hour film on Netflix – it is all recorded within this research!

Opportunities are available for additional stakeholders to be a part of this ongoing study!

Please get in touch to find out more.

Little Voices: Big Impact

Maintaining relevance amongst the consumers of tomorrow

They may have little voices, but they can have a big impact on your brand!

Speaking to both kids and parents, Little Voices tracks trends in purchase influence and behaviour, winning brands, kids wish lists, leisure time and much more. We also offer investors the opportunity to add their own bespoke questions too!

Touch base with kids aged 2-12 and their parents every other month to keep your finger on the pulse and track your brand.

To find out more about Little Voices and how you can be part of it

Please get in touch