Toys

Marketing

Infographic: 12/11/2020 – Christmas Spending: Online Speeds Up as Play Slows Down

With 6 weeks until Christmas the race is on to grab the most wanted toys and games of 2020! Dream Toys identified ‘slow play’ as a ...

Marketing

Christmas Spending: Online speeds up as play slows down

Through syndicated study ‘Little Voices’, speaking to consumers every other month, we have been tracking parents purchasing behaviours and keeping brands informed. With us ...

Lifestyle

The ripple effect of global change on the toy industry

London Toy Fair is an annual event held at Kensington Olympia, where companies across the toy, games and hobby sector showcase products and introduce ...

Informational

The influence of Social Media on Halloween

What are you going to be this Halloween? Princess Elsa? Superman? Chewbacca? Queen Bee? It is the perfect day that gives one the freedom ...

Children Research

Gender neutrality: how important is it for kids’ worlds?

In recent years, the issue of gender neutrality in kids’ worlds has had increasing attention from the media. In some cases, the kids themselves ...

Children Research

Are toy brands doing enough for children of different ethnic backgrounds?

Children comprehend their world by assigning labels at a young age, which contributes towards their life narrative and how they view themselves in the ...

Children Research

Toys are more than just toys

To some people, toys are likely seen as mere by-products of a materialistic society, a source of fun and distraction for kids but nothing ...

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Infographic: 12/11/2020 – Christmas Spending: Online Speeds Up as Play Slows Down

Nov 12, 2020 By Will Brown

Christmas Spending: Online speeds up as play slows down

Nov 09, 2020 By Will Brown

The ripple effect of global change on the toy industry

Feb 05, 2020 By Will Brown

Gender neutrality: how important is it for kids’ worlds?

Nov 20, 2017 By Will Brown

Are toy brands doing enough for children of different ethnic backgrounds?

Mar 14, 2017 By Will Brown

Toys are more than just toys

Feb 10, 2017 By Will Brown

Browsing tag:

Toys

Infographic: 12/11/2020 – Christmas Spending: Online Speeds Up as Play Slows Down

Nov 12, 2020 By Will Brown

Christmas Spending: Online speeds up as play slows down

Nov 09, 2020 By Will Brown

The ripple effect of global change on the toy industry

Feb 05, 2020 By Will Brown

The influence of Social Media on Halloween

Nov 01, 2018 By Will Brown

Gender neutrality: how important is it for kids’ worlds?

Nov 20, 2017 By Will Brown

Are toy brands doing enough for children of different ethnic backgrounds?

Mar 14, 2017 By Will Brown

Toys are more than just toys

Feb 10, 2017 By Will Brown