Covid19

Informational

Infographic: 21/10/2021 – Game On

With research from Hub Entertainment last week indicating that gaming is winning a larger share of overall entertainment time and that those that do ...

Oct 28, 2021 By Will Brown

Children Research

Unprecedented times, or are they?

At Giraffe Insights, we are dedicated to helping brands stay connected with kids and families. In 2020 we kept our ear to the ground ...

Oct 25, 2021 By Will Brown

Current Work

Infographic: 07/10/2021 – Netflix: Behind the Scenes

With the recent news that Netflix is continuing its content expansion through the acquisition of the UK Roald Dahl Story Company, we take a ...

Oct 11, 2021 By Will Brown

Mobile

The Power of Mobile Ethnography: The innovative research method that will revolutionise how you capture feedback from younger audiences

At Giraffe Insights we are constantly looking to innovate the research methods we use to connect with young audiences. As researchers, we know the ...

Oct 11, 2021 By Will Brown

Mobile

Infographic: 23/09/2021 – Nostalgia: The gift that keeps on giving

With ‘Back to the Future’ making its debut in the West End this week, we take a look at the role of nostalgia and ...

Sep 22, 2021 By Will Brown

Marketing

Infographic: 19/08/2021 – The Green Dream

The environment and the impact of global warming has dominated headlines in recent weeks and so in our latest insights we look at how ...

Sep 22, 2021 By Will Brown

Lifestyle

Infographic: 12/08/2021 – Online Observations

In celebration of this year’s World Wide Web Day, our latest insights look at the growing importance of online both for content consumption and ...

Sep 22, 2021 By Will Brown

Children Research

Infographic: 29/07/2021 – Preschool Pioneers

In our latest insights we look at the preschool audience who can have a big impact on viewing trends within the home and offer ...

Sep 22, 2021 By Will Brown

Business

Infographic: 15/07/2021 – The Digital Diversion

In our latest insights we look at the ‘digital diversion’ and how brands can reach and engage younger audiences away from the main TV.

Sep 22, 2021 By Will Brown